email marketing Mar 28, 2026 8 min read
Win-Back Campaigns: The Psychology of Re-Engaging Lapsed Users
Lapsed users represent an untapped reservoir of potential revenue, but re-engaging them requires understanding why they left in the first place. Loss aversion, the endowment effect, and status quo bias all shape how former users respond to win-back attempts, and most campaigns get the psychology wrong.
Read Article
→